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Only you know what you are worth

Updated: Apr 14, 2023

Only you know what you are worth! An important aspect of running a successful small business is knowing your worth and ensuring that potential customers understand this. As the owner, you are the only one who truly understands the value of your products and services, the time and effort you put into your work, and the unique value proposition you offer to your customers.

But this will be a mystery to your potential customers if you don’t express it clearly to them.

Small business owners can fall into the trap of assuming their customers will automatically recognise the value they bring to the table, or they are too modest to make a clear value proposition. After all, we shouldn’t boast, should we? But here's the thing: your customers are not mind readers. They don't know how much you're worth unless you tell them. And if you don't tell them, they may assume that your prices are too high or that your products and services are not worth the investment.

So, how do you communicate your worth to your customers?

First, be confident in your prices. Don't be afraid to charge what you're worth. You put a lot of time, effort, and resources into your business, and you deserve to be compensated accordingly. If you're not confident in your prices, your customers won't be either. Be clear and upfront about your pricing and be prepared to explain why your prices are what they are.

Second, highlight your unique value proposition. What sets you apart from your competitors? What makes your products or services different or better? Make sure your customers know what they're getting when they do business with you. Showcase your strengths and explain how your products or services can solve your customers' problems or meet their needs.

Third, don't be afraid to share your success stories. Have you helped a customer achieve a significant goal or overcome a major obstacle? Have you won awards or received recognition for your work? Share these stories with your customers. They help build credibility and demonstrate the value you bring to the table.

Finally, ask for feedback from your customers. What do they value most about your products or services? What could you do better? Use this feedback to improve your business and to better communicate your worth to your customers.

As a small business owner, you are the only one who truly understands your worth. But it's up to you to communicate that worth to your customers.

If you need a hand knowing what you are worth and building your business please contact the team at Sullivan Dewing.

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