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Profit is for keeps

Jennifer Palmer - Nov 2011

Do you ever sit back at the end of a hard week of work and ask yourself  “why am I putting myself through the wringer each week?” Well if you do, the answer to yourself is probably that it is your job to feed the family and to do this you need to work hard and make a profit.

Yep, that’s it PROFIT. But this has to be put into perspective, you have to also make sure that the business cash flow keeps happening and that you allocate some of that cash flow for yourself. And when you do this make sure that you create some wealth ... buy that investment unit, put money into superannuation, maybe even upgrade your house.

So now you have profit, cash flow, wealth ... don’t forget the happiness factor. Go on a holiday ... enjoy your lifestyle. Money itself won’t make you happy, but it gives you opportunities to enjoy yourself. Only you can decide what is important. Just decide and go chase it ... make it happen.


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