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Cutting Prices is Not the Answer

Jennifer Palmer - Jul 2011

The other day I was reading Alan Weiss’s eUpdate.  He was saying there are no “bad seasons” or “poor economies” in terms of the promotion of your business and its products and services.  In the worst times the US is about a $14trillion economy.  The Aussie dollar is at par or better right now.  The Euro is suffering.  No matter.  People are buying.  The key isn’t lowering price or cutting expenses.  You can’t cut your way to growth!  The need is to demonstrate high value so that you’re needed in any economy.  If you can’t do that, then you ‘re merely a commodity and will always suffer in price comparisons.  What are you thoughts?  Have your say!


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